E-commerace of Marks & Spencer Essay Example | Topics and Well Written Essays - 1000 words

E-commerace of Marks & Spencer - Essay ExampleIn the essay, we shall examine four aspects of e-commerce that have been incorporated by Mark and Spencer (M&S). These aras are Online selling, Security, Collaborative Commerce and line of reasoning control. The essay will focus on reasons that triggered adoption of E-commerce by (M&S).After the expansion of the European Union, in that respect were more than retailers that entered the UK market. This meant that M&S was now facing renewed competition from the new entrants and had to incorporate changes to embrace with this competition. The telephoner needed a source of knowledge on what consumers need and it also needed to do outsourcing. These two objectives were met through ecommerce and now the caller-out is ahead of its new European competitors. (M&S Annual report, 2007)The confederation has adopted this mode of operation because the world is becoming increasingly global this implies that there are more and more people doing bu siness with parties that are quite distant from them. E-commerce thus helps Marks and Spencer to reach customers that are not in the UK. This is especially useful to the Company because it has numerous stores world wide. E-commerce has affected the speed at which transactions are made because it is very fast. Before the introduction of online selling, customers had to go manually to M&S yet some of them were very far from them or were even out of the country.Companies that had already ... aused M&S to adopt online selling so that it bottomland get feedback from consumers, conduct business quickly and efficiently and cleanse quality of service to its customers.Another market force that caused the Company to adopt this ecommerce strategy was the fact that the Company was spending a lot of its resources on advertisements. It also had to do a lot to become popular. Ecommerce has therefore provided an affordable mean of advertisement for the company, expanded markets for the Company b y reaching a large earreach that could not have been accessed before through ordinary mean of advertisement. (M&S Annual report, 2007)Social pressuresThe Company adopted this strategy because there were many changes in customer preferences and it needed to keep up with these changes. Besides, it was responding to the increase availability of knowledge among consumers. Availability of knowledge to consumers meant that they needed to know a lot of background data about a Company and its products before they can buy it. E-commerce was the tool which could respond to this demand. It has allowed M&S to exchange information with consumers through blogs and comments section on their website. Thus customers can now have their questions answered and can also participate in innovations made by the Company. (M&S Annual report, 2007)2) SecurityTechnological pressuresWith increase technological advancements and internet availability, it is possible for people to teach themselves all the skills necessary in a occurrence trade. This means that someone can pose as a representative for M&S and regularise a customer everything they expect to hear yet they had nothing to do with the Company and may be fraudsters. It therefore became necessary for the retail Company to install security