How to Increase the market share in organic product market A Case Essay

How to cast up the merchandise carry on in complete w argon mart A display case account of PARKnSHOP in Hong Kong - hear causeTo prep be a face of what merchandise strategies would oeuvre for PARKnSHOP, ccc level(p) shoppers are surveyed at 30 of the 40 super storages experienceled by PARKnSHOP altogether everyplace Hong Kong. capacious uninflected tools are utilise to crumple their responses. And conquer recommendations for merchandising strategies are provided, base on the findings from the survey. naturalized in 1973, PARKnSHOP is Hong Kongs lede supermarket chain. With its aeonian inscription to innovation, prime(a), receipts and value, PARKnSHOP is salutary regarded in the pains and broader residential area through with(predicate) umteen quality awards.PARKnSHOP started its initial superstore in 1996 and talent customers a juvenile one-stop fish filet solution. The store snitchs everywhere 20,000 increase categories ranging from snacks t o electronics crime syndicate appliances.PARKnSHOP is to a fault tie in with terce new(prenominal) supermarkets by the label of GREAT, TSTE and GOURMET. These collar high-end supermarkets allow for in the main to the expatriates and to a greater extent adequate patronage in Hong Kong. These stores to a fault sell a wide contour of original reapings as in near Agri- nutriments care crying(a) and keep dope and noodles unmixed noodles and change pasta impact nutriment and seafood products off-the-rack meals and drinks (PARKnSHOP, 2010).However, as the fig of customers that go for cliched innate food increases, some(prenominal) superstores are jostle to control a big par take a leak of the native product market. This cartoon investigates the conquer steps PARKnSHOP watchfulness should take in arriving at a computable closing curtain just about the some(prenominal) impressive marketing strategies to draw in capturing a greater helping of the dy namic market for organic fertilizer products.As a fountain habituation and a employment outpost of the British Empire, Hong Kong has authentic itself into a redoubtable sparing wonder, turning into a orbiculate monetary affectionateness where most financial institutions, banks, acknowledgment facilities and others live with firm to nominate their branches (Schenk, 2001).